I CARE ABOUT YOUR STRUGGLE TO GET NOTICED, TO GET NEW CUSTOMERS AND BECOMING AN INDUSTRY EXPERT.
I CAN HELP YOU GET FREE PUBLICITY BY GIVING YOU INSIDER INFORMATION
Strategies to get your creative juices flowing and a step-by-step formula that will walk you through the process of turning your stories into desirable pitch ideas for the media.
A customized blue print that will help you create an effective multi-media campaign that you can implement in your business immediately and begin gain media exposure.
Learn how to maximize exposure. How to leverage the power of the media to reach a mass market organically that will increase client base and sales.
Practice following a system that will have you writing News Releases, stories and pitches on a regular basis. Learn the most effective process of pitching them to decision makers.
We all start out the same way, following the same advice…
And here's the truth: All of these methods work!
But they will only take you so far. If you want to grow...
Time was, a well-written press release was all it would take to get your business and brand on the media’s radar.
Today though? Even the best press releases coupled with paid distribution won’t cut it. The competition is simply too fierce.
If you’ve set your sights on media channels such as…
Then you've got your work cut out for you.
If you've tried (and failed) to capture the attention of a big media outlet, you might think your only choice is to...
And that's always an option, but who wants to:
Because here's the thing about public relationship professionals. They'll write a generic news release, distribute it to their contract lists but will NEVER EVER EVER in a million years guarantee any type of coverage and the minute you quit paying your PR person, you no longer have access to any of the work they've done for you.
Wouldn't it make more sense to be your own PR person, and grow your own Rolodex so that you can continue to leverage for years to come?
Now you can!
Ask most people why they don't handle their own PR and they'll tell you two things:
This new program will help you solve both problems, with an easy-to-follow, step-by-step plan that gets results.
No one can guarantee you a spot on the Today Show or a feature in a glossy magazine, but I can promise you this: When you've fully worked through this program, you'll be ready when the media comes calling...and they most certainly will.
I’m Silva Harapetian, a 20-year media veteran who has worked as a writer, producer and an on-air journalist in major networks on television, radio, print and multi-channel platforms.
I am so very excited about to this program, to finally share my years of hard-earned expertise and insider tips to help entrepreneurs everywhere leverage current successes to spring board to the next level.
“I've always wanted to engage with the media...this really gave me a road map to follow. It was really incredible. ”
“In my field where it so competitive, I feel now I have that edge...because I can strategically plan how I'm going to market and focus my practice.”
“I came to [Silva] with a slight idea of what I wanted. She explained to me how to work best with scripts, how to be completely natural on video. This was without a doubt one of the most necessary sessions I've done to move me and my video and my website moving.”
“What makes working with Silva so powerful is that she has experience on both fronts. She has been the one being pitched to and has extensive experience pitching the media herself. When I was at a crossroad as to how to pitch a national talk show. Silva helped me to craft the perfect response."
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