Everyday, I work with clients who are entrepreneurs just like you and they want to get media attention but simply don't know where to begin. The only thing standing between you and media exposure is a little knowledge of the industry and some practical tools.
Today’s communication market is fast paced, highly targeted, nimble and NEEDY! The media is hungry for good stories, innovative approaches and hot tips.
The fact is that the media needs you.
However, to get their attention and the coverage you want, you have to know HOW to approach them, HOW to package your story so that they can consume it immediately and effortlessly, and HOW to leverage publicity once you get it.
“What was huge for me, the piece that was always missing was pulling back the curtain and revealing the framework in which the news industry works so that I can operate in a framework that is going to be successful for me and message."
A customized blue print that will help you create an effective multi-media campaign that you can implement in your business immediately and begin gain media exposure.
Strategies to get your creative juices flowing and a step-by-step formula that will walk you through the process of turning your stories into desirable pitch ideas for the media.
Practice following a system that will have you writing News Releases, stories and pitches on a regular basis. Learn the techniques to preparing them for different media platforms and the most effective process of pitching them to decision makers.
What to do with the publicity once you get it? Learn how to maximize exposure. How to leverage the power of the media to reach a mass market organically that will increase client base and sales.
I’m Silva Harapetian, a 20-year media veteran who has worked as a writer, producer and an on-air journalist in major networks on television, radio, print and multi-channel platforms.
I am so very excited about to this program, to finally share my years of hard-earned expertise and insider tips to help entrepreneurs everywhere leverage current successes to spring board to the next level.
“I've always wanted to engage with the media...this really gave me a road map to follow. It was really incredible. ”
“In my field where it so competitive, I feel now I have that edge...because I can strategically plan how I'm going to market and focus my practice.”
What is national exposure worth?
Media coverage is the ULTIMATE TESTIMONIAL and it's the type of exposure that is priceless.
“I came to [Silva] with a slight idea of what I wanted. She explained to me how to work best with scripts, how to be completely natural on video. This was without a doubt one of the most necessary sessions I've done to move me and my video and my website moving.”
“What makes working with Silva so powerful is that she has experience on both fronts. She has been the one being pitched to and has extensive experience pitching the media herself. When I was at a crossroad as to how to pitch a national talk show. Silva helped me to craft the perfect response."
CREATE TONS OF BUZZ FOR YOUR BRAND & BUSINESS: POWER OF THE MEDIA!
BRAND YOURSELF AS AN EXPERT: DISCOVER THE "INSIDER SECRETS” ABOUT THE MEDIA!
BUILD YOUR MEDIA KITS: HOW TO GET IT OUT THERE AND BEGIN BOOKING!
LEVERAGE THE POWER OF SOCIAL MEDIA AND USE IT AS UNIQUE PR STRATEGY!
“...if somebody is interested in getting involved I would absolutely say this would be a good way to start because like as myself I thought I was ready but after taking this course I realized I don’t even know what I am doing. [It helped me put an action plan together and make it work for myself.]”
Stephanie Nickolich (Entrepreneur)
Created by: Silva H.
Access to 4 weeks of in person mentoring and coaching calls
Created by: Silva H.
Pitch your story to be produced by our BeYouBeLife Producers