Be Your Own PR Team:
Claim Your Place in the
MEDIA SPOTLIGHT!!  

 

How do you get your business on everyone's radar? 
  • You have a great business and your clients love you. So why isn’t your business growing as quickly as you WANT or NEED it to?
  • The biggest challenge to business growth is anonymity. Your target audience simply doesn’t know about you…that you exist, that you have solutions for them, and that you are open and ready to serve!
  • Media spotlight adds mega credibility to your business and your brand. Word of mouth is the best way to grow your business – that’s why you get testimonials from your satisfied customers. Media exposure is a third party endorsement that is like having the ultimate testimonial!

Why Wait? Do your own PR Now:


If the idea of media coverage and PR is sending you
in a tailspin of anxiety and fear...I understand.



Everyday, I work with clients who are entrepreneurs just like you and they want to get media attention but simply don't know where to begin. The only thing standing between you and media exposure is a little knowledge of the industry and some practical tools. ​

Today’s communication market is fast paced, highly targeted, nimble and NEEDY! The media is hungry for good stories, innovative approaches and hot tips.

The fact is that the media needs you.


However, to get their attention and the coverage you want, you have to know HOW to approach them, HOW to package your story so that they can consume it immediately and effortlessly, and HOW to leverage publicity once you get it.

Know nothing about media? No worries!
Be Your Own PR Team teaches you a step-by-step process to help you
Claim Your Place in the MEDIA SPOTLIGHT! 

“What was huge for me, the piece that was always missing was pulling back the curtain and revealing the framework in which the news industry works so that I can operate in a framework that is going to be successful for me and message."  

Lizz Smoak


In the Online Course, You Will Discover:

Customized Media Campaign 

A customized blue print that will help you create an effective multi-media campaign that you can implement in your business immediately and begin gain media exposure. 

Media Worthy Stories 

Strategies to get your creative juices flowing and a step-by-step formula that will walk you through the process of turning your stories into desirable pitch ideas for the media. 

Pitch, Pitch, Pitch

Practice following a system that will have you writing News Releases, stories and pitches on a regular basis. Learn the techniques to preparing them for different media platforms and the most effective process of pitching them to decision makers. 

Give Them Something to Talk About

What to do with the publicity once you get it? Learn how to maximize exposure. How to leverage the power of the media to reach a mass market organically that will increase client base and sales.

About the Expert: Silva Harapetian

I’m Silva Harapetian, a 20-year media veteran who has worked as a writer, producer and an on-air journalist in major networks on television, radio, print and multi-channel platforms.
I am so very excited about to this program, to finally share my years of hard-earned expertise and insider tips to help entrepreneurs everywhere leverage current successes to spring board to the next level. 

Why Wait? Do your own PR Now:


What People Are Saying

“I've always wanted to engage with the media...this really gave me a road map to follow. It was really incredible. ”

Alicia Couri



“In my field where it so competitive, I feel now I have that edge...because I can strategically plan how I'm going to market and focus my practice.”

Tenesha Stokes


Be your own pr team: claim your place in the media spotlight!  

What is national exposure worth?

Media coverage is the ULTIMATE TESTIMONIAL and it's the type of exposure that is priceless. 

Why Wait? Learn to do Your Own PR: 

“I came to [Silva] with a slight idea of what I wanted. She explained to me how to work best with scripts, how to be completely natural on video. This was without a doubt one of the most necessary sessions I've done to move me and my video and my website moving.”

Marina Kuperman-Villatoro

“What makes working with Silva so powerful is that she has experience on both fronts. She has been the one being pitched to and has extensive experience pitching the media herself. When I was at a crossroad as to how to pitch a national talk show. Silva helped me to craft the perfect response."  

Laura Berger

Don't be Left Behind: Register Today!


CREATE TONS OF BUZZ FOR YOUR BRAND & BUSINESS: POWER OF THE MEDIA!

VIDEO MODUELS 

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    What is considered media and exposure 
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    The power of the media 
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    What does the media want 
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    How to use the media to promote your story, brand and business
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    Downloadable workbook and home work


BRAND YOURSELF AS AN EXPERT: DISCOVER THE "INSIDER SECRETS” ABOUT THE MEDIA! 
 

VIDEO MODUELS

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    What makes a good story and how to find yours
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    Discover how to stand out from your competitor 
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    Use your expert status to fit into the media cycle 
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    Learn secrets to find stories media outlets want
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    Downloadable workbooks and home work with each module  


BUILD YOUR MEDIA KITS: HOW TO GET IT OUT THERE AND BEGIN BOOKING!
 

VIDEO MODUELS 

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    What is a media kit 
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    Create a media Kit in 10 steps
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    News release writing 101 
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    Learn to Pitch! Pitch! Pitch! 
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    Sample media kits and news releases List Element
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    Downloadable media kit and news release templates 


LEVERAGE THE POWER OF SOCIAL MEDIA AND USE IT AS UNIQUE PR STRATEGY!

VIDEO MODUELS 

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    Use social media and create media buzz  
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    Find social media platform works best for you 
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    Solidify your social media strategy 
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    Social media road map for your marketing
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    Social media do's and don't 
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    Downloadable reports and work books 

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“...if somebody is interested in getting involved I would absolutely say this would be a good way to start because like as myself I thought I was ready but after taking this course I realized I don’t even know what I am doing. [It helped me put an action plan together and make it work for myself.]”

Stephanie Nickolich (Entrepreneur)  

 

BONUSES

Bonus 1 

Created by: Silva H. 

Access to 4 weeks of in person mentoring and coaching calls 

Bonus 2 

Created by: Silva H. 

Pitch your story to be produced by our BeYouBeLife Producers

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Don't be Left Behind: Register Today!

© 2017 Silva Harapetian. All rights Reserved